Bjorn Pettersen is the Dai Endurance Athlete of the Week!!!

What do you do in real life?   

I live in New York City, and am a senior business executive with more than 30-years experience and expertise in building high impact products and services for financial services and natural resources industries. I am the Founder of Innovation Factory, a company focused on creating and implementing technology solutions solving high value business problems using artificial intelligence, machine learning and data mining. I have lectured at Northwestern University Kellogg Graduate School of Management on risk management.


What are your weaknesses?

I have never been a serious athlete and never developed proper training techniques.  I have been mountain biking since 1995 and decided last year that I needed getting professional help to reach my goals.

Why are you training?

Leadville 100 MTB

Do you partake in any Dai Endurance Classes/Training/Fitting?

I am being trained by Julie, remotely.

Favorite piece of technology for training?

Don’t have one, I guess my two bikes (gravel and MTB), my Peloton and my Garmin linked up to Strava.

If you could spend 10 days anywhere, where would it be?

Wow, skiing in Austria or biking in France, or MTB’ing.. somewhere.

Do you have a pre-ride/run food you like to have?

This is really bad….but I like two egg McMuffins on race days

What is your favorite food to eat post training?

I don’t have a favorite, but sometimes I take some of Floyd’s of Leadville CBD.

Do you enjoy coffee/espresso or tea? What’s your preferred brand?

Yes, big coffee drinker and I found the best coffee in the world for expresso….which is Café la Semeuse Il Piacere (Espresso)

Why do you train with Dai Endurance?

Leadville MTB Race.  I needed an expert endurance trainer to help me complete it.